Dodge Cordially Invites You to Join the Horsepower Challenge
Dodge wasn’t kidding when it said more exciting news was on the way after it beat its 500 Million Horsepower goal — thanks to the “Power” campaign, two months ahead of schedule. The automaker that’s responsible for a “Brotherhood of Muscle” has called in Bill Goldberg again to help it give away five Challenger SRT Hellcat Redeye vehicles. The 797-horsepower Redeye trim retails for $89,195 (plus destination fee) and comes in a one-of-a-kind TorRed shade. Contestants are required to correctly answer one of the five questions during a five-week challenge that kicks off on Tuesday, November 5th (2019).
Horsepower is the key to Dodge’s image and the powers that be know it. Tim Kuniskis, global head of Alfa Romeo and head of passenger cars in North America, recently said: “At Dodge, we know that no matter how much horsepower you have, a little more can’t hurt. So we’re giving all-out loyal fans an opportunity to get one of our highest horsepower Challenger models for free. Unfortunately, there isn’t really any such thing as free horsepower, so these five lucky Dodge fans will have to earn their way in by answering a horsepower question. Ok, the questions are ridiculously difficult, but it is a free Challenger SRT Hellcat Redeye, and we’ll help you along the way.”
Like we mentioned earlier, Bill Goldberg is back to do Dodge’s bidding after having starred in the brand’s 2018 holiday campaign as “Santa.” He will be the face of the competition, asking the horsepower-inspired challenge questions beginning Tuesday, November 5th at 8 a.m. EST. Those looking to participate will find clues on Dodge’s social media channels, such as Twitter and Instagram. There’ll be hidden hashtag imagery that’s intended to help participants narrow down the multiple choice answers for an opportunity to win.
The weekly challenge launches every Tuesday at 8 a.m. EST and remains open until the following Monday until 11:59 p.m EST. One week after the release of a challenge question Dodge will make the correct answer available on their website. Goldberg will be responsible for announcing the answers as well. Follow us on Cape Coral Chrysler Dodge Jeep Ram social media to follow along with the competition.