FCA Shakes Up its EV Charging Strategy
Fiat Chrysler Automobiles (FCA) is making the process of buying an electric vehicle easier for its customers. With hopes of streamlining the process, Chrysler now offers a direct link on its website to purchase the Mopar 240-volt wall charger, available on Amazon.com. Chrysler also offers quality installation services for any other branded electric vehicle (EV) charger, giving consumers a fast and convenient method to fast-charge their vehicles at home. FCA plans to roll out the same offer for other brands under its umbrella — Jeep, Dodge, Ram — as the company nears its goal of electrifying over 30 of its nameplates by 2022.
“Our industry is approaching an inflection point in demand for affordable long-range electric vehicles. This action is just one of FCA’s efforts to improve awareness and convenience in the EV purchase experience,” said Micky Bly, Head of Global Propulsion System Engineering, FCA. “We see opportunities to make owning an EV easier and creating a simple solution for at-home charging is among them.”
One of the most common questions clients have when looking to make the switch to electric vehicles is how to charge their vehicles in their home. FCA’s most recent approach helps reduce the guesswork customers face when making their decision. Through Amazon.com/pacificahybrid customers can purchase their charger and answer a few questions about their home layout in order to receive an installation quote. Once satisfied with their quote, customers can schedule an appointment with a licensed electrician to complete their EV charger installation. The agreement is intended to make installation costs more transparent and easier for the customer.
FCA Electrification Plans
FCA announced its long-term electrification strategy in 2018 as the automaker looks to transition to electric vehicles in its lineup. The automaker’s high volume vehicles — such as the Ram 1500 and Jeep Wrangler, for example, are equipped with the eTorque mild-hybrid system for the time being as a form of technology adaptation. Improvements in electrification technology are expected to push FCA into the next realm of its electrification efforts, with the launch of the Jeep Wrangler Plug-in and other vehicles slated for the second half of 2020. In fact, the 2020 model year will bring seven new electric vehicles to the FCA global lineup.
Vehicles are just a small part of the EV equation, as customers have the need to charge their vehicles affordably and conveniently. FCA has signed various agreements with European energy sector leaders to support the company as it expands its EV production and distribution across the globe. Agreements such as the ones FCA has going on allow dealers to offer leading-edge charging solutions and services to its retail and business customers. Additionally, FCA is partnering with Terna — an Italian electricity provider — to study how EVs interact with the automaker’s distribution network.
Get a taste of FCA’s electrification efforts behind the wheel of the only electrified minivan in the segment, the Pacifica Hybrid. Visit us at Cape Coral Chrysler Dodge Jeep Ram and explore the 2020 Chrysler Pacifica Hybrid, schedule your test drive today! Follow Cape Coral Chrysler Dodge Jeep Ram on social media and stay up to date with the latest automotive news.