Ram Truck Supports the Agricultural Community in the New “Done Right” Video
Ram’s dedication to helping serve and support farm families across the nation continues to grow, and it’s known as “Built to Serve,” and we can see why. “Done Right,” celebrates the selfless commitment of hard work that our nation’s farmers make every single day and it’s part of Ram’s second annual “Ram Ag Season.” If you want a full-size pickup that rides smoothly and packs plenty of power, you’ll like the 2019 Ram 1500 Classic.
The commercial sneak peek features three real-life family-owned-and-operated Michigan farms and ranches, the video for the event takes the viewers through farmers’ daily lives and, even though there may not be a supervisor telling them what they should do throughout their day, there is work to be done. From the weather to the topsoil, Ram trucks are there to get the job done and to help support.
“To the farming community, what they do every day is more than just a job, it is a way of life that requires hard work, perseverance, and determination,” said Head of Marketing, FCA- North America, Marissa Hunter. “The Ram Truck brand knows and respects this. We work hard to provide the right trucks and proper support to these very people who have dedicated their lives to agriculture, and we are proud to celebrate these shared values in our dedicated Ag Season marketing campaign.” “Done Right” is set to air via broadcast as a 30-second commercial with an extended 60-second version which will air later, it can be viewed on Ram’s official YouTube channel.
There are three additional 60-second illustrations of each farming family and their unique individual stories that will show in the up-coming weeks via Ram’s official YouTube channel. The farms include the Na Lar Farms – Hanover, Michigan, Howe Farms – Horton, Michigan and Tantre Farm – Chelsea, Michigan. The video for the Ram Truck brand was created in partnership with the advertising group, The Richards Group.
Ram has a commitment to the farming communities that grows even stronger with a host of Ram-sponsored events and the opportunities that are aimed at lending support to the efforts of the nation’s farmers, which also include the Farm Progress Show in Decatur, Illinois, which happened on Aug. 27-29. There’s also the Husker Harvest Days in Grand Island, Nebraska, on Sept. 10-12, the Farm Science Review in London, Ohio, on Sept. 17-19 and the Sunbelt Ag Expo in Moultrie, Georgia, on Oct. 15-17. Ram will have a strong presence at the annual Future Farmers of America (FFA) convention in Indianapolis, Indiana, Oct. 30-Nov. 2.
For over 60 years, the brand has been an active supporter of FFA. Ram will continue to offer unique dealer incentives for farm-owning customers of the Ram truck lineup. Customers can take advantage of the additional incentives and discounts on purchases, worth thousands of dollars, of farm and ranch equipment and management through Ram’s relationships with many diverse agriculture brands.
From now until Labor Day, all farm owners will get an incremental $500 rebate on all of the Ram trucks. All of the information that anyone seeks on the many Ram agricultural activities and programs can be found at the Ram Life website. The Ram Truck brand inaugurated as a stand-alone division focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles in 2009.
That focus leads to Ram’s design of the industry’s most innovative, award-winning trucks, which emphasizes the strength, durability, efficiency, and technology. There is a full lineup of trucks, which includes the ProMaster and ProMaster City vans, and the Ram brand is known for building vehicles that get the hard work done. The no-compromise Ram 1500 defines the future of pickup trucks with its innovative design and the highest quality of materials.
There is a class-exclusive technology on the Ram Heavy Duty which combines the ability to out-haul, out-power, and out-tow, every single competitor with the segment’s most comfortable ride and handling. Ram is committed to product leadership. Ram continues to outperform the competition.
It sets the benchmarks for being the most powerful at 1,000 lb.-ft of torque with Cummins Turbo Diesel. The highest towing capacity is 35,100 lbs and with the Ram 3500 and the Heaviest payloads at 7,680 lbs. Most luxurious is the Ram Limited with real leather, real wood, and a 12-inch Uconnect touchscreen.
The Ram 1500 has the best ride and handling with exclusive link coil rear and auto-level air suspensions. It has a lot of interior space on the Ram Mega Cab, the Ram Power Wagon was the most-awarded light-duty truck in America and it was also the most capable full-size off-road pickup. It has the highest owner loyalty of any half-ton pickup, and Ram has had the highest percentage of pickups that are still on the road.
The vehicle gives maximum effort every day. The Ram Truck lineups step forward with the modern capability which provides confidence-inspiring features. It comes with class-exclusive vehicle safety.