Auto Brands Under Stellantis Will Have a Future According to CEO

May 28th, 2021 by


Stellantis Group


After Fiat Chrysler Automobiles and Groupe PSA merged together back in January 2021 to form Stellantis, the automotive giant has been on a mission to create a future for its 14 car brands in its portfolio. Since the merger a couple of months ago, company CEO Carlos Tavares has told various automotive news sources the plans he has in store for Stellantis as the company progresses into the future. With the advent of electric vehicles and hybrid cars gradually saturating the market in the next few decades, Stellantis aims to update its lineup of vehicles in response to the rapidly changing automotive industry.         

Many automakers today are faced with the challenge of reshaping their operations with a keen eye toward the future of EVs and autonomous technology and Stellantis is facing this exact same challenge. It is projected that EV technology will move from its current “emerging state” into a “mainstream” state in the foreseeable future. In anticipation of this transition, Stellantis is closely pacing its steps to capture the market with the right line-up of vehicles to cater to the consumers of the future. 

Chrysler and Dodge Brands

While Chrysler and Dodge have down-sized to small lineups, the two brands continue to sell on the domestic front being purchased by family-oriented consumers and muscle car enthusiasts. The future of these two brands seems favorable so far, but selling only minivans along with the outdated Chrysler 300 nameplate calls for a home improvement strategy. The slowly aging Dodge Challenger and Charger may be in need of a major design overhaul in terms of their engineering very soon as the electric age for cars will come full swing in the next few decades. 

According to Carlos Tavares, the Research and Development teams at Stellantis are currently researching strategies that will reinvigorate all brands in its portfolio  However, no decisions have been made as of yet regarding future direction and product plans, we will have to wait and see what big announcements Stellantis will have in store for us later this year. 

Electric Muscle Cars

Preserving the Dodge brand is paramount to Stellantis as Dodge has a legendary heritage of muscle car performance that dates back to the 1950s. The automotive giant must make plans to protect muscle car characteristics such as acceleration, torque, and speed that compel customers to buy Chargers, Challengers, and Durango SUVs in the first place. However, Dodge ought to take careful consideration to electrification as consumer demand gradually shifts to more reliable and economical vehicles. Even the supercharged V8 Hellcat won’t meet emissions standards for much longer and Dodge may be expected to transition to electric power to keep the brand going. 

Electric muscle cars are not a bad proposition as they carry several benefits such as zero emissions, yet it will be a big challenge for Stellantis to engineer the next generation of muscle cars without that iconic V8 engine sound muscle car fans know and love. There is good news however as Tavares has pledged to bring Dodge into the next century by preserving its brand image and developing new technologies that retain performance but at the same time lower CO2 emissions.  

Electric Vehicles as an Option

Tavares also hinted to automotive news sources that Stellantis plans to offer consumers more options that give them more buying power when looking for a new vehicle This entails having an electrified version and a non-electrified version of the same vehicle. Are you looking for a new or pre-owned vehicle? Contact us at Cape Coral Chrysler Dodge Jeep Ram for amazing deals and discounts you don’t want to miss! Our dealership has a wide selection of Chrysler, Dodge, Jeep, and Ram vehicles. If you have any inquiries or questions on a specific vehicle, give us a call or fill out our contact form, for more information.

Image Source: Stellantis

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