Chrysler Pacifica Brings Us the Tales of a Quarantine Mom
Actress Kathryn Hahn and the Chrysler brand joined forces once more for yet another Chrysler Pacifica campaign. This time, due to the restrictions of the ongoing Coronavirus pandemic, the actress shot the social video campaign, aptly titled “Pacifica Mom on Quarantine,” on her iPhone. The concept of the ad is simple as Hahn relies on the Pacifica as a home away from home and uses it as a pseudo-confessional, sharing honest and relatable takes on what life is like during quarantine. Chrysler announced the first quarantine video from Hahn is the beginning of a new series, which will span across the brand’s digital and social media channels.
“In a time when social distancing practices have become the new normal, Chrysler brand and Hahn had to take a challenging approach during production of our most recent collaboration. Given our production’s top priority was to ensure the health and safety of all involved during the one-day production, we filmed entirely on an iPhone equipped with a remote feed inside the Chrysler Pacifica, and Kathryn worked on set with a small crew of two and relied on a tablet inside the vehicle to allow for directional feedback,” said Olivier Francois, Chief Marketing Officer, FCA.
Production Looks Very Different These Days
It’s remarkable how adaptable humans are, and that includes the ability to not only transform the way we make things such as automotive ads — in this particular case, but also how we manage to convey messages that will relate to many other people that are watching. We mentioned earlier that the new spot was shot exclusively on iPhone, but Chrysler provided even more details about what it took to pull this off. Safety precautions such as wearing masks, gloves, and disinfecting the vehicle were all standard procedures, but the coolest part of this production was that the Chrysler team provided real-time directional feedback to the actress via a “virtual chat room.” This allowed for a few concise takes, limiting everyone’s exposure, and helped make sure that both the agency and the clients approved of the final product by the time filming was over.
Chrysler created the campaign in partnership with the Chicago-based Doner agency, further expanding their collaboration with Hahn. And speaking of collaboration, Chrysler continues to partner up with No Kid Hungry, the national campaign focused on ending childhood hunger in America. With the sale of every Chrysler Pacifica, the brand provides meals to children in need. The latest extension of Chrysler’s support will help No Kid Hungry provide meals to children in need during the summer months, arguably one of the most challenging times for children to access the nutritious meals they need. To date, Chrysler has provided more than 4.2 million meals to children, seniors, and families across the country. The expansion of the brand’s commitment to No Kid Hungry will ensure that Chrysler meets its goal of providing up to 10 million meals.
Chrysler remains the top family brand, a feat it cemented more than 35 years ago with the invention of the minivan. These days, it’s the Chrysler Pacifica that sets an unprecedented level of functionality, technology, and versatility — all combined with bold styling that makes life on the road for families a little easier. Visit Cape Coral Chrysler Dodge Jeep Ram and check out the latest Chrysler Pacifica inventory and schedule your test drive today! Follow Cape Coral Chrysler Dodge Jeep Ram on social media and be the first to know when the all-new Chrysler Pacifica AWD finally rolls into our dealer lot.