Dodge Celebrates the Challenger’s 50th Anniversary
Dodge isn’t credited with inventing the muscle car, but experts can agree that the brand’s perfected it over the years. The Dodge Challenger made its official debut back in 1970 and made an impactful impression. Fifty years later, Dodge has barely strayed from the formula that makes the Challenger a continued success. Dodge cooked up a limited edition 50th anniversary Challenger model for the 2019 Los Angeles Auto Show. As a bonus, the 50th Anniversary Challenger is available in one of seven retro colors.
Just like other previous special edition models, Dodge opted to make just 1,960 cars, in one of four available trims and in each color. The four trims are the following: GT, R/T Shaker, R/T Scat Pack Shaker, and Scat Pack Shaker Widebody. The seven available colors include a brand new Gold Rush color to celebrate the car’s golden anniversary, along with Frostbite, TorRed, F8 Green, Go Mango, Hellraisin, and Sinamon Stick. The available colors are just the tip of the iceberg, every 50th Anniversary Challenger also features a Shaker hood scoop, some trims such as the Scat Pack and Widebody for the very first time. Additionally, Shaker graphics are present on the hood, with the digits “50” visible on the air catcher headlights.
Even if buyers aren’t interested in the Gold Rush exterior color, all 50th Anniversary Challenger vehicles feature a unique Challenger 50 badge in the same shade, with accents on the fender and spoiler as well. Each trim will ride on 20-inch “Gold School” wheels. The celebratory accents conitnue in the interior with heated and ventilated seats accented with suede inserts with “50” embroidery. There’s also real carbon fiber along the console bezels, as well as accent stitching. Dodge even reconfigured the startup animations to include a 1970 Challenger, as well as changed the colors of the gauges to include yellow accents.
Even fans on a budget can get in on the action, as none of this is too extravagantly-priced. The package for the Challenger GT trim starts at $4,995, while the anniversary package on the V8-powered R/T Shaker costs $5,495. The Challenger Scat Pack Shaker and Widebody trims offer the anniversary package to the tune of $5,995, not bad for buyers who are looking for something that’s one-of-a-kind. Dodge plans to open the order books in the Spring of 2020.
For the latest news from the 2019 La Auto Show, follow Cape Coral Chrysler Jeep Dodge Ram on social media. In the meantime, check out the existing Dodge Challenger inventory — including limited edition trims — here at Cape Coral Chrysler Dodge Jeep Ram and schedule your test drive today!