Dodge Hits the Racetrack for the High-octane Advertising Campaign
The brand Dodge and The Struts (an Interscope Record band) are teaming up as part of a new summer advertising campaign which launched across television, social and digital channels the week of July 11, 2019. The band recently released a rendition of “Dancing in the Street.” It adds fire to Dodge’s summer campaign as it includes pitting The Struts band members Luke Spiller, Jed Elliot, Gethin Davies, and Adam Slack will race against each other on a 2019 Dodge Challenger R/T Scat Pack 1320.
Part of Dodge’s social content and fans of The Struts will have the chance to see their favorite band member pitted against each other on the drag strip. Adam, Luke, Gethin, and Jed will master the 2019 Dodge Challenger R/T Scat Pack 1320 and its capabilities on the track. They will be coached on how to drive and race the Dodge Challenger, which will prepare each of them for a safe race down the road.
The Struts are preparing to get behind the wheel, and fans can promote the race online through Dodge’s social media channels. The social media they are using is Twitter and Instagram, and fans will have the chance to vote for who they think is going to win. Once ready, the band members will each get the opportunity to race in a 1/8 mile and the one with the best time, will win!
About The Struts:
The Struts were formed in Derby, England in 2012. The Struts have been embraced by some of the greatest icons in the rock-and-roll world. Opening for Foo Fighters, Guns N’ Roses, The Rolling Stones, and The Who, the U.K. band was hand-picked by Mötley Crüe to serve as the supporting act for the group’s last performance ever. The Struts released their second album, YOUNG&DANGEROUS, in the fall of 2018 and have been on the road nonstop since the album dropped.
About Interscope Geffen A&M:
Interscope Geffen A&M combined the legacies of three of the most influential record labels in modern music history, embarking on a new tradition of musical achievement with its merge on January 1, 1999. John Janick, the head of Chairman and CEO of Interscope Geffen A&M, is a significant force in global music, developing chart-topping artists across a wide range of musical genres, including rock, rap, pop, and alternative. Interscope Geffen A&M is part of Universal Music Group, the world’s largest music company, interscope.com.
About Dodge SRT:
The Dodge SRT offers a complete lineup of performance vehicles that are a stand out in their segments. Dodge is considered America’s performance brand, and the SRT is positioned as the ultimate performance halo of the Dodge brand. Together, they’ve created a complete and balanced performance brand that delivers one voice and one vision.
For over 100 years, Dodge has carried on with what the brothers John and Horace Dodge, founded in 1914 and the influence still carries until today. It has a 797-horsepower supercharged HEMI engine which makes it the quickest, most powerful and fastest muscle car available, going from 0-60 miles per hour (mph) in 3.4 seconds. As far as GT production cars go, it’s the fastest with a ¼-mile elapsed time (ET) of 10.8 seconds at 131 mph, reaching a new top speed of 203 mph.
For 2019, the Challenger SRT Hellcat Redeye is joining the 2019 Dodge Challenger SRT Hellcat, having a more powerful engine of 717 horsepower, and the R/T Scat Pack Widebody, features the fender flares from the SRT Hellcat Widebody, adding 3.5 inches extra of width to the 485-horsepower Scat Pack’s representative body. New for 2019 as well, is the Challenger R/T Scat Pack 1320 with an exclusive drag strip technology from the Dodge Challenger SRT Demon which is an iconic vehicle. The R/T Scat Pack 1320 is described as a street-legal, drag-oriented muscle car and a blank canvas for the serious drag racers.
The 2019 Dodge Durango SRT, America’s most potent and capable three-row SUV, having a best-in-class towing rate of 8,700 lbs., completes the performance lineup. These performance models join a 2019 brand lineup that includes the Durango, Journey, Grand Caravan, Challenger and Charger— a showroom that offers performance at every price point.
Photo Credit: prnewswire.com