Introducing Dodge Power Dollars, Which Offers a $10 Per Horsepower Incentive
If you’ve bought a car before the process might be familiar, but buying a car is a complicated either way. Haggling can make it even more complicated. For those horsepower fanatics, who don’t like arguing about prices, Dodge has a more neutral solution to add some cash to the hood of its vehicles.
Dodge has announced a new incentive promotion. Dodge Power Dollars is pretty straightforward: The carmaker will offer $10 in cash allowance per horsepower for the 2019 Challenger, Durango and Charger. Here’s how the discount works: take the horsepower value of any of those cars, in any trim, and then multiply by.
Working from the lowest end to the highest, cars such as the base of the Charger SXT, which offers a $2,920 allowance in part to the 292-horsepower output, the car is affordable, starting at $29,740 (plus destination). At the end of the other spectrum, there’s the Challenger SRT Hellcat Redeye, which is $71,945 MSRP (plus destination fee). Drivers can put 797 horsepower in their driveway for less.
“Since bringing the Charger and Challenger back to the market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts,” said Tim Kuniskis, head of passenger cars for FCA North America, in a statement. “Dodge has more horsepower than anyone else, and we want to share it and give those who have always wanted more the ability to get more. The goal is to grow to a half-billion horsepower before the end of the year. This is what we believe John and Horace Dodge would want us to do.”
There are other reasons why an automaker would put this amount of money on the hood — it’s not a charity, after all, it’s a business. In addition to hopefully counteracting a slowing US car market in general, we’re pushing toward fall, which means 2020 models will be hitting dealers soon. With some neat new stuff in the cards, like the Charger Widebody, it’s no surprise Dodge is hoping to clean out its closet.
Engine options range in the Charger from the 292-horsepower V6 base engine up to the 707-horsepower V8 monstrosity which powers the SRT Hellcat. No matter which engine you choose, the large sedan can move with urgency. Still, the V8s kicks things up a notch when it’s compared to the V6 engine.
Charger Gas Mileage:
The Charger’s base engine has one of the best fuel economy in the lineup. It earns 19 mpg in the city and 30 mpg on the highway. The most efficient V8 gets 16 mpg in the city and 25 mpg on the highway, and with its V6, the Charger receives identical fuel economy ratings to the V6-powered Chrysler 300.
Charger Ride and Handling is better than its rivals. The Charger handles better than you’d expect considering its size. It stays planted around turns, it’s one of the most agile cars in the class, and it rides most of the time smoothly.
Challenger Performance: A Ferocious Lineup
There is a meaty engine at the core of every Challenger. The rating of the base is a 3.6-liter V6 engine with a horsepower that starts at 305. There are four available Hemi V8s.
Engine options include a 375-horsepower in the R/T vehicle, 485-horsepower R/T Scat Pack, and 717-horsepower Hellcat. The king is the Hellcat Redeye. It sources the discontinued Hellcat Demon’s vicious V8, which has now been returned to 797 horsepower and 707 pound-feet of torque.
It can run a quarter-mile race in 10.8 seconds (at 131 mph). The top speed is 203 mph so ultimately, and there’s no wrong choice. Every Challenger engine delivers smooth, satisfying power.
Challenger Gas Mileage:
The base Challenger engine V6 gets 19 mpg in the city and 30 mpg on the highway. Gas mileage for the Hemi V8 engines ranges between 13-16 mpg in the city and also 21-25 mpg on the highway.
Challenger Ride and Handling:
From the first drive in the rear-wheel-drive Challenger, drivers will notice how much more comfortable it is compared to the Challengers rivals. This vehicle is surprisingly tame, thanks to the light steering and a suspension system that captivates most pavement defects. It makes the Challenger easier to live with as a daily drive.
As a bonus, buyers can opt for an all-wheel-drive SXT and GT editions if their streets get slippery when the weather turns sour. Alongside competitors, though, the Challenger isn’t very graceful. To jazz things up, Dodge offers a performance range for the upper trim levels.
Some of the drool-worthy elements include launch assist, configurable drive modes, and a rapidly adjusting suspension system. It’s easier than ever this year to indulge in epic burnouts. Line Lock is now standard on the R/T Scat Pack and SRT Hellcat editions, which keeps the vehicle put while the rear wheels spin freely, making it easier to heat the rear tires.