Ram Trucks Unveils Second Pickup of Its “Built to Serve Edition” Lineup

June 18th, 2020 by

Ram just declared that the second installment of the “Built to Serve Edition” trucks went into production at the brand’s Sterling Heights, Michigan Assembly Plant. The truck maker announced earlier in the year that it was celebrating America’s armed forces with special editions of the popular Ram 1500 half-ton pickup truck. There will be a total of five special edition pickups, each one honoring a different branch of the military released throughout the 2020 model year. The second installment of the “Built to Serve” Ram 1500 models is a nautical inspired pickup with both Patriot Blue and Ceramic Gray exterior shades, along with a black interior and Light Ambassador Blue accent stitching — all to honor the U.S. Navy.

“Ram truck owners, whether civilian or military, are familiar with the ‘Built to Serve’ adage as it’s something we strive to build into every truck and van we produce. Ram honors those who serve or have served in the United States with distinction and we continue to welcome volunteers to our Ram Nation volunteer efforts,” said Mike Koval, Head of Ram Brand, FCA — North America. 

The second installment of the “Built to Serve” pickups kicked off on June 14 (2020), to coincide with Flag Day. Ram Truck plans to launch a new “Built to Serve” model every three months,  with each new edition representing one of America’s land, air, or sea-based branches of the military. Each of the five branches of the U.S. military will be honored by Ram with two specially selected exterior shades inspired by the respective mission and history of each individual branch. In addition, each branch’s “Built to Serve” pickup truck will also be offered in a new low-volume paint option — exclusively reserved for this program. 

“Built to Serve Edition” Ram 1500 pickups come in the following colors and limited numbers:

  • Gator (1,000 units) and Diamond Black (1,000)
  • Ceramic Gray (1,000) and Patriot Blue (1,000)
  • Anvil (1,000) and Billet Silver (1,000)
  • Tank (1,000) and Flame Red (1,000)
  • Spitfire (500) and Bright White (500)

Other standout features on the “Built to Serve Edition” trucks include stylish exterior cues like 20-inch aluminum wheels, a United States flag decal, a “Built to Serve” decal, body-colored wheel flares, an all-black grille, black badges, black bumpers, black wheel-to-wheel side steps, dual four-inch black exhaust tips, and black-bezel premium lighting. On the interior, the front seat includes military-style Velcro panels so that buyers can apply their own patches — flags, regimental, name tapes, and even slogans — all in the name of added personalization for current and previous military personnel.   

Ram 1500 “Built to Serve”  pickups also feature: 

  • “Built to Serve” instrument panel badge
  • Lockable console storage
  • Deeply bolstered cloth and vinyl Sport seats
  • Black Onyx Chrome interior trim
  • All-weather rubber slush mats

Ram’s “Built to Serve” pickup trucks are available in all body styles and include all powertrain options. Additionally, Ram isn’t just honoring those who currently serve or have served in the past with only a pickup truck, Ram is also working towards bringing more attention to its volunteer initiative called Ram Nation. Beginning in 2015, Ram Nation has been organizing grassroots volunteer efforts across the U.S. to instill the value of serving the community. Ram Nation is inviting all individuals, regardless if they’re current or former Armed Forces, to join the effort at www.ramtrucks.com/ram-nation.html.

Want to get behind the wheel of the pickup that inspired it all? Visit us at Cape Coral Chrysler Dodge Jeep Ram and check out our all-new Ram 1500 inventory. Schedule your test drive today and follow Cape Coral Chrysler Dodge Jeep Ram on social media to be the first to know when the next “Built to Serve” pickups roll across our dealer lot.

Photo Source/Copyright: Ram Trucks
Posted in RAM