Two New Colors Are Being Added to the 2023 Jeep Wrangler!

July 21st, 2022 by

Cape Coral CDJR - 2023 Jeep Rubicon Purple Reign

Photo Source: Stellantis

New for the 2023 model year Jeep Wrangler are some beautiful and inventive exterior color options! Jeep has debuted two new colors that buyers can add to the already extensive color palette Jeep has when it comes to picking one for their vehicle. Jeep has heard what their fans and enthusiasts have been asking for, and have made it a reality for lovers of this incredible brand and their eye-catching vehicles. 

More About the Colors
The inventive automaker continues to keep its extensive color palette fresh as it pushes to give Jeep fans and enthusiasts the ability to further customize their vehicles. This customization comes right out of the factory with TWO brand new exterior color options on the 2023 model year Jeep Wrangler. 

First debuted on the Gladiator Farout concept back in 2020, Earl (which is a standout shade of gray with flecks of aquamarine), will set itself back onto center stage as an available exterior color for the 2023 model year Wrangler lineup for the first time since the original concept. The second color option that will be debuting alongside Earl is Purple, which was last seen back in 2018 on the JK Wrangler. Purple, however, will make its debut as Reign and it will be available for a limited time within the 2023 model year for all of the enthusiasts who are passionate about purple!

Jim Morrison, senior vice president and head of Jeep Brand North America had this to say about the new color additions: “We received a lot of positive feedback on Earl when it debuted on the Gladiator Farout concept, and we work to deliver what our customers tell us they want. These limited-run colors like Earl and Reign draw a huge enthusiast following because they’re exciting, authentic and stand out, much like the Jeep community.”

Earl and Reign will join the extensive lineup of special-run exterior colors that continue to add personal customization and appeal to the Jeep Wrangler, with a unique color palette right from the factory! The two color options will be available on each of the Wrangler trims, from the Sport to the 392. Earl and Reign will come with a U.S manufacturer’s suggested retail price, with Earl being around $395 (and will be available for the entire 2023 model year), and Reign at around $495 (and can be ordered from now through October as it is limited). These colors will now join Firecracker Red, High Velocity, Hydro Blue, Sarge Green, Silver Zynith, Sting Gray, Granite Crystal, Black, and Bright White; the other beautiful shades for the 2023 model year!

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